Mister Spex is the leading European optician. While Mister Spex started as an online store, it has become an omnichannel company owning several stores in Germany and operating online shops in 10 different countries. Mister Spex sells various brands of glasses and contact lenses. Its product range includes over 5000 different glasses, sunglasses, sports eyewear, and contact lenses from more than 60 brands and designers. The store’s offerings include sports labels such as Adidas, Lacoste, and Oakley to designer brands such as Burberry, Gucci, Prada and many other. The company also offers 2-D and 3-D online fittings and intelligent filter functions that try to make it as convenient and enjoyable for the customer to buy their products. Mister Spex was launched in 2007 and its operations are headquartered in Berlin, Germany.