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Gerrit McGowan


developed cause-related marketing programs which raised over $800k for Hurricane Sandy victims

Gerrit McGowan is an impact entrepreneur and since the beginning of 2019 a doctoral candidate at WHU´s Entrepreneurship and New Business Development. He served as an advisor for hundreds of startups, corporates, nonprofits and governments on four different continents and raised over $10m in venture capital, grants and philanthropy. Nevertheless, his most recognized works are probably his concept of Cause-Related Loyalty Marketing and his innovative corporate cause marketing programs, which raised over $800k for Hurricane Sandy victims. His work has been honoured internationally. He was awarded with two Canadian Institute of Planners Awards for Excellence and was nominated as a finalist for the Guardian’s Social Enterprise of the Year Award.

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