After studying economics in Freiburg and Paris, Anna Alex started her career as a product manager at the start-up incubator Rocket Internet. She then moved to the e-commerce company DeinDeal in Zurich as Head of Product/IT. In 2012, Alex founded Outfittery, market leader in personal shopping for men in Europe. Although she has left operational management, she continues to support the company in the advisory board.
In summer 2019, she joined the climate protection initiative "Leaders for Climate Action". Inspired by the initiative's goals to address the climate crisis with clear demands and actions, she decided to found Planetly. Anna Alex was concerned by the lack of transparency and tools within companies to fight climate change. Therefore, she decided to found a startup that provides actionable tools for companies to analyze, reduce and offset their carbon footprint.