Speaker

Michael Austermühle

Country Manager for Germany and Austria Patagonia

Patagonia is an outdoor apparelcompany, which is recognized internationally for its environmental activism anddonates 1% of sales annually to environmental organizations.

After five years as CountryManager Germany at The North Face, Michael Austermühle joined Patagonia in2008. In his current position as Country Manager Germany and Austria, he is responsiblefor the wholesale business in both countries and drives the company's trade ande-commerce strategy.

Patagonia, founded by Yvon Chouinard in 1973, is an outdoor apparelcompany based in Ventura, California. As a certified B Corporation, it statesthat their mission is to save our home planet. The company isrecognized internationally for its environmental activism, and it donates 1% ofsales annually to environmental organizations, contributing over $100 millionsince 1985.

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