Speaker

Michael Austermühle

Country Manager for Germany and Austria Patagonia

Patagonia is an outdoor apparel company, which is recognized internationally for its environmental activism and donates 1% of sales annually to environmental organizations.

After five years as Country Manager Germany at The North Face, Michael Austermühle joined Patagonia in 2008. In his current position as Country Manager Germany and Austria, he is responsible for the wholesale business in both countries and drives the company's trade and e-commerce strategy.

Patagonia, founded by Yvon Chouinard in 1973, is an outdoor apparel company based in Ventura, California. As a certified B Corporation, it states that their mission is to save our home planet. The company is recognized internationally for its environmental activism, and it donates 1% of sales annually to environmental organizations, contributing over $100 million since 1985.


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