Ira van Eelen, the co-founder and CEO of RESPECTfarms and KindEarth.Tech, has dedicated her career to developing innovative solutions for environmental and social issues. She is inspired by her father, Willem van Eelen, who was a pioneer in cultured meat. Ira's primary focus is on the future of the food industry, and through RESPECTfarms, she aims to create a sustainable and responsible food production system that respects nature, animals, and people. By collaborating with local communities, RESPECTfarms develops eco-friendly, socially responsible, and economically sustainable farming methods, with an emphasis on implementing cellular agriculture technologies to achieve their vision.