In 2019 Johannes started with two WHU classmates the project WALDGOLD. The idea was to recultivate the knowledge of collecting healthy and tasty food ingredients from local forest enabled by digital and modern technology. The products based on wild harvested ingredients are climate positive, excellent taste and meet the high standards of the food industry. Prior WALDGOLD Johannes was CEO of Brain Capital, an alternative tuition fee financing solution based on income depended repayment models. In his leisure time he works on his small farm raising donkeys, sheep and grows his own vegetables.