Andreas Herrmann

Professor Andreas Herrmann leads the Institute for Mobility at the University of St. Gallen, where he has a demonstrated history of leading various research projects on the Automotive Industry, Marketing, and Consumer Behavior. He began his educational career at WHU – Otto Beisheim School of Management as one of the first-ever students, and since then has studied, taught, and conducted research at institutions such as the University of Mannheim, the Massachusetts Institute of Technology, and the London School of Economics and Political Science. His research projects and publications, which focus on marketing, automotive mobility, and consumer behavior, have been published in numerous top-tier journals, establishing him as an influential voice in the research community.