Diana zur Löwen is a successful German influencer. With more than 800k followers on Instagram and over 600k followers on YouTube, she uses this reach to combine her beauty and lifestyle content with addressing social and environmental issues. On her social media accounts she regularly raises awareness for sustainability, politics and female empowerment. As ambassador of the #thistimeimvoting campaign she encouraged her community to become politically active during the EU elections. Furthermore, she studied business administration at the university of Cologne and subsequently founded a consulting business where she advises companies on the implementation of strategies to reach younger target groups.